What is this little hook on my bra straps??

Let us introduce you to the nifty little J-Hook!

If you have noticed an extra little hook on the straps of your newest bras, this new little addition serves a number of uses:

1. If you find bra straps constantly slip off your shoulders, using the J-Hook will solve this issue for once and all! Wearing the straps hooked together will prevent your shoulder straps slipping as it repositions the straps to a more central position on your shoulder. The tension of the strap is also channeled across the centre of the back, preventing tugging on the edge of the shoulders. In turn, this also improves upper thoracic back support.
2. Wearing the straps hooked together also prevents the dreaded indents on the shoulders, often caused by wearing the straps in the same position day after day.
3. Often tank tops or sleeveless dresses are cut away on the shoulder and bra straps usually show on the sides. Clipping the straps together using the J-Hook repositions the shoulder straps and hides them under clothing.
4. Many of our customers find wearing the J-Hooks clipped together creates a substantial amount of extra bust lift and support as the bra cups are pulled up and inwards from the sides.  This is ideal if you have tops or dresses where you just want a little extra side support and uplift!

Many of our customers find wearing the J-Hooks clipped together creates a substantial amount of extra bust lift and support as the bra cups are pulled up and inwards from the sides.  This is ideal if you have tops or dresses where you just want a little extra side support and uplift!

You will often find the J-Hooks on Sports Bras as wearing the straps hooked together provides up to 20% more support and bounce reduction in sports bras.

You will find the J-Hooks on some of our best seller bras including:

Elomi “Matilda”

Wacoal “Halo Lace”

Freya “Cameo”

and Panache “Koko”

Alternatively check out our “Happy Straps” which can be added on to the straps of any bra to help create the effect of a J-Hook.